QUESTIONS ANSWERED
GENERAL PODCAST GUESTING
How can I get booked as a guest on top podcasts to promote my business?
To get booked on top podcasts, you must first identify shows that strictly align with your expertise and target audience. Create a professional "One-Sheet" media kit that highlights your unique story, and pitch the host by explaining the specific value you can offer their listeners rather than just asking for a spot.
What are the benefits of appearing as a guest on podcasts for entrepreneurs?
Podcast guesting establishes you as a thought leader and creates a permanent library of evergreen marketing content. For entrepreneurs, it is a high-impact strategy to drive referral traffic, generate warm leads, and network with industry influencers, all while building a personal brand that exists independent of paid advertising.
How do podcast guest appearances contribute to SEO and online visibility?
Podcast appearances significantly boost SEO by generating high-quality backlinks from the host's show notes to your website. This signals authority to search engines, increases your domain ranking, and drives organic traffic from listeners searching for your name or company after the episode airs.
What are the benefits to podcast guesting?
Guesting establishes your reputation and drives potential clients to your site. Each episode serves as evergreen content that is forever searchable online. Additionally, hosts typically link back to your site in their show notes, which provides a powerful organic SEO boost.
Our Services & Booking Process
What should I look for in a podcast booking service to ensure quality placements?
A quality booking service should guarantee placements on established shows with a consistent publishing history (minimum 30 episodes), rather than just new or inactive podcasts. Look for a dedicated account manager who vets shows for audience relevance and SEO value, rather than a service that relies purely on automated mass emails.
What sort of podcast shows will you book me on?
We strictly book well-established podcasts with a minimum of 30 episodes that are relevant to your expertise. We verify that every show is consistently producing quality content and has a habit of back-linking to guests' websites. Our focus is on matching you with the right target audience to maximize your marketing ROI.
Can you get me on the "large" shows?
We approach large and mid-size shows that are directly relevant to your expertise. While we guarantee placement on established shows, please note that "large" is a relative term; we prioritize shows with engaged, niche-specific audiences over broad shows with inflated numbers. Specific download figures are private data accessible only to the host.
Your subscription includes a dedicated Account Manager and a guaranteed number of interviews. We handle the entire process: creating your professional bio-sheet, pitching hosts, scheduling interviews directly onto your calendar, and providing bi-weekly status updates. If a host cancels, we replace the booking automatically.
What does your service include?
Do you work with agents & publicists?
Yes, we offer white-label solutions and discounted rates for agents. We frequently partner with publicists and third parties to assist with their clients' podcast marketing needs. Please contact us for our specific agent rate card.
How long will it take to setup my account and get me booked?
The entire onboarding process takes just 2-5 days. This includes creating your graphics and having a strategy call with your account manager. Once active, you can expect your first interview bookings to be secured within 1-2 weeks.
How long until my interviews get aired?
The timeline from booking to airing typically ranges from 3 to 12 weeks. Hosts often schedule recordings 2-8 weeks out, and editing can take an additional month. We secure the bookings monthly, but the actual air date depends on the host's production schedule.
Is there a sign-up fee and minimum contract period?
There is no sign-up fee and no long-term binding contract. You can cancel the service at any time with a 30-day notice. However, for maximum ROI, we recommend a campaign of at least 6-12 months to see the cumulative effect of the marketing.
What guarantee is there with your service?
We guarantee that every show meets our quality standards. If we ever book a show that does not have a minimum of 30 episodes or fails to meet the agreed criteria, we will replace that booking for you free of charge.
What happens if one of my scheduled interviews needs to be changed?
If a host needs to reschedule, we handle the coordination or replace the booking. If you need to reschedule a confirmed date, you will do so directly with the host using the contact details we provide at the time of booking.
How do I get the best ROI from my interviews?
To maximize ROI, always have a clear "Call to Action" for listeners. Offer a free resource (like a PDF or eBook) to drive listeners to your website and capture their email addresses. Once the episode airs, share it across your social media and website to extend its reach.