questions answered

 

What are the benefits to podcast guesting?

  • Establishes you and your company as thought-leaders, and boosts your reputation.

  • Drives more traffic (potential clients) to your site.

  • Each episode is ever-green marketing content that is forever searchable online. 

  • Each episode is great content that can be re-purposed for your website and social media channels. 

  • Hosts post your episodes to their websites with show notes giving organic back-links to your site, hugely increasing your SEO.

  • As you deliver valuable advice and experience you inform and give back, helping build a global community.

 
 

What sort of podcast shows will you book me on?

Our service guarantees the following:

  • All interviews will be on shows within your areas of expertise and/or with your target audience type.

  • We only book well-established podcasts with a minimum of 30-episodes, that are consistently producing good quality content/interviews, ensuring a good size audience.

  • We only approach show hosts who are in the habit of posting their interview episodes to their website and back-linking the guest's site which is important to your SEO.

 
 

Can you get me on the “large” shows?

We approach large and mid-size shows that are relevant to your expertise. All the shows that we book for you will be well-established. We use our industry connections, and search for additional shows specifically suited to you, based upon your marketing needs.

Keep in mind, that information about podcast statistics, download figures, and audience size, are not accessible to anyone but the host.

You can read more about this here.

 
 

What does your service include?

  • Your own dedicated Account Manager/Booker.

  • Bi-weekly account updates and booking summaries.

  • Guaranteed number of interviews according to your service option.

  • Interview dates scheduled using your online calendar.

  • You and the show host both provided with all necessary details and connected directly.

  • Booking replacement if a host cancels a scheduled interview.

 
 

Do you work with agents & publicists?

Yes! We work with a number of agents and third parties, assisting them with their client’s podcast marketing needs. We offer a discounted agent rate allowing the opportunity to white-label or resell the service.

Please contact us for more information.

 
 

How long will it take to setup my account and get me booked?

It usually takes 2-5 days to set up your account which includes having our graphics team create your professional bio-sheet and scheduling a call with your personal account manager. You can then expect your first interview bookings to be secured within 1-2 weeks.

 
 

How long until my interviews get aired?

Each month we secure and schedule the set number of interviews according to your subscription. Your interview recording dates may not be scheduled within that same month, that is dependant upon the calendar availability of yourself and the show host. It is normal for show hosts to be scheduling their guest interviews 2-8 weeks out. It may then take an additional 1-4 weeks to edit and air the episode.

 
 

Is there a sign-up fee and minimum contract period?

There’s no sign-up fee or minimum contract period. The service can be canceled with a 30-day notice.

As a marketing strategy, podcasting delivers the best results when done for a minimum of 6-12 months. Like any digital marketing service, podcast guesting has an cumulative effect with a long-term campaign yielding the greatest benefits and highest ROI. Simply put, you will not see great results from only doing a month or two of interviews.

 
 

What guarantee is there with your service?

If we ever book a show that is not of good quality and does not meet the guaranteed criteria mentioned above, we’ll replace the booking for you free of charge.

 
 

What happens if one of my scheduled interviews needs to be changed?

If a show host needs to change your scheduled interview, we will coordinate that for you, either rescheduling the date, or replace the booking.

If you need to reschedule a confirmed date, that is to be done directly between you and the show host (you’ll be provided with the hosts contact details at the point of booking).

 
 

How do I get the best ROI from my interviews?

There are a few thing you can do to ensure you get the most value out of your podcast experience. Be sure to have a call-to-action for listeners, that can be mentioned at the end of your interviews. For example, some type of free resource like an eBook, or PDF guide, that listeners can download when they visit your site. This will bring you more traffic and grow your mailing list. In addition, hosts will send you a link when your episode goes live. Be sure to post your interview to your social media pages, circulate it among your network, and if possible, post it on a dedicated page (or your blog page) on your website. You can read more about this here and be sure to download our free eBook with more great tips.

 
 

How do I get started?

Go ahead and complete our application form here. There is no obligation or fee to apply. We will review your details and get back to you promptly. If you then wish to speak to someone, we’ll schedule a call. When you are ready to begin the service, we’ll send you an invoice to get started. The service is billed at the beginning of each booking month.