How a Podcast Guest Should Think
We hear it a lot in the podcast industry “I want to be on the big shows to get more clients!”
Although in theory there is nothing wrong with that goal, in fact, it almost seems like the obvious strategy. However, it’s not what will actually bring the best results as a podcast guest.
There is a common misconception when people first embark on podcasting. They look at it simply as another form of marketing to achieve sales, win new customers, sell more books, drive more traffic to the website etc, etc. They want results and quick ROI.
Now, of course, these things are important, there has to be a business aspect to it. After all, you haven’t decided to enter the podcast world because you have spare time to kill. However, in addition to thinking about the marketing benefits of a podcasting strategy, there are some other important factors that should be considered as they will impact your success significantly.
Bang For Your Buck
Recently, some of the more popular podcasts have started charging for guest interviews (we’re talking ridiculous 4-figure sums). Now in some ways, we can say “good for them”. After all they have worked hard to get to the point of such popularity that they can charge.
However, on the other hand, this is a real shame. The unique world of podcasting has always been less about commercialism and more about a community. It is a source of quality information that is not manipulated and molded by profit. Rather, there has always been a general concept of give-freely, receive-freely.
You Scratch My Back, I’ll Scratch Yours
This works in two ways. Firstly, a show host invites a guest for an interview, providing the platform of an established show and an engaged audience to showcase the guest’s expertise, service, book etc. The host edits and airs the episode, with the final result being great evergreen content that can be posted across the host’s and guest’s multiple platforms.
On the other hand, the guest who graciously accepts the invite is expected to emotionally connect with the host, provide valuable insights on their expertise, deliver useful information, and tell entertaining experiences and stories relevant to the topic being discussed.
This understanding is a win-win scenario, as both parties benefit. In addition, audiences receive a quality listener experience and continue to be well informed about their favorite topics of interest.
Think Community Before Commercialism
This give-freely, receive-freely setup means that hosts are selective about the type of guest they will have on their show. They choose interview topics and content motivated purely by what they think their loyal listeners will enjoy and find of interest.
A guest wanting to be featured on great shows will see greater results if they have a community mindset, rather than the commercial money maker attitude. It needs to be approached as a way to contribute to a global community and pay-it-forward.
In your interviews, master the art of not selling! Instead, give generously of your knowledge and experience. When you do this, you’ll be sure to obtain great results. Listeners will automatically respect you as a subject-authority and will be far more likely to visit your website and follow you on social media post-interview.
When it comes to podcasting, having the community mindset, giving generously and providing a great listener experience, will automatically lead to the commercial benefits that you ultimately need.